DIAMOND EDUCATION

Take a deep breath and relax — we've made the diamond selection process fun and easy.

 

For over 70 years, our family has been helping Chicago couples begin their "happily ever after" with the ring they'll cherish forever. A few moments with our team, and you'll know all you need to be a diamond expert.

Here are the essentials to get you started.

Diamond Education

CUT

COLOR

CLARITY

CARAT

Cut, also known as "make," refers to how well-proportioned a diamond's

dimensions are. These proportions have the most significant impact on a diamond's overall beauty, sparkle, and worth. 

 

Color is all about what you can't see. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value.

 

Clarity refers to the appearance of a diamond's unique "birthmarks" or characteristics. Because diamonds form deep within the earth, under extreme heat and pressure, some contain distinctive blemishes and inclusions.

 

Carat weight refers to the diamond's size.

Why choose NATURAL diamonds?