Take a deep breath and relax — we've made the diamond selection process fun and easy.


For over 70 years, our family has been helping Chicago couples begin their "happily ever after" with the ring they'll cherish forever. A few moments with our team, and you'll know all you need to be a diamond expert.

Here are the essentials to get you started.

Diamond Education





Cut, also known as "make," refers to how well-proportioned a diamond's

dimensions are. These proportions have the most significant impact on a diamond's overall beauty, sparkle, and worth. 


Color is all about what you can't see. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value.


Clarity refers to the appearance of a diamond's unique "birthmarks" or characteristics. Because diamonds form deep within the earth, under extreme heat and pressure, some contain distinctive blemishes and inclusions.


Carat weight refers to the diamond's size.