At Razny Jewelers, we believe every diamond should make a difference.
As one of the first retailers to partner with the ORIGIN De Beers’ program (ORIGIN), we are proud to join an extraordinary initiative that connects the purchase of a diamond to the positive impact it enables in its country of origin.
By scanning a QR code, you can reveal your diamond’s* remarkable story, from the moment it’s discovered to the moment it becomes part of your collection. What begins as a discovery deep within the earth becomes a source of empowerment, helping support healthcare, education, training, conservation and more people, places and nature across Botswana, Namibia and South Africa. Through the ORIGIN program, you can discover the country where your diamond was found, and the meaningful impacts diamonds have from strengthening livelihoods to expanding access to healthcare and education to protecting the natural environments that nurture these treasures.
This initiative is part of a broader De Beers Group program that supports, in the countries where your diamond was found.
Advancing Healthcare Excellence
The purchase of your ORIGIN diamond helps bring world-class healthcare to regions in Southern Africa where medical resources are scarce. The revenue it generates from natural diamonds helps support high-quality hospitals and clinics, train medical professionals and deliver essential maternal health programs. Mobile units extend care to remote villages, while dedicated health workers nurture families and foster lasting well-being.
Fostering Economic Prosperity
Each ORIGIN diamond goes toward initiatives designed to provide meaningful careers and economic independence. Sophisticated training programs teach business strategy and specialized trades, supporting thousands of jobs beyond diamond-mining operations. Women receive resources to help build thriving enterprises, while mentorship programs help nurture the younger population of artisans and entrepreneurs.
Cultivating Educational Opportunity
Your ORIGIN diamond helps sustain transformative education programs that look to inspire lifelong learning. Your diamond purchase helps support exceptional schools and distinguished educators, and provides advanced resources that work to elevate the next generation. Scholarships help open doors to higher education, while literacy programs help empower adults to grow their skills and enrich their careers.
Preserving Nature’s Legacy
Sustainability and ethics in the diamond industry are crucial to protecting the environment, supporting livelihoods and ensuring long-term industry responsibility. Your ORIGIN diamond helps safeguard the environment through restoration and conservation while protecting wildlife and vital ecosystems. These initiatives aim to preserve Africa’s diverse landscapes and rich biodiversity for a more sustainable future.
A Standard of Distinction
Razny Jewelers invites you to discover these diamonds and the story behind them, where beauty and purpose meet, and your choice can help shape a better future
*Above 0.3 carats.
