“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a seperate company, with the object of making and marketing this new watch. It is called the Tudor watch company.” – H. Wilsdorf
On 15 October 1936, the house of “Veuve de Philippe Hüther” transferred the brand “The Tudor” to Hans Wilsdorf. In this same period, the rose of the Tudor dynasty appeared on the dials. Inscribed within a shield, this logo symbolised the invincible union of strength – the watch’s robustness – with grace – the beauty of its lines.
In 1954, TUDOR set out on a new path which would contribute to forging its legend. It was in that year that the brand’s first divers’ watch, the TUDOR Oyster Prince Submariner reference 7922, saw the light of day. Designed from its origin to fulfil exceptional criteria of durability, reliability, precision and waterproofness at a moderate price, it quickly positioned itself as an instrument of choice for professionals. Over the next 45 years this original tool-watch continuously evolved to ever better meet the specific requirements of the many types of divers who were clients of the brand. The first generation of TUDOR Submariners saw numerous versions, and through them, a notable advance in terms of performance; for example, the maximum functional immersion depth, set at 100 metres initially, reached 200 metres with the introduction of reference 7924 in 1958.
For nearly half a century, TUDOR has left its mark on the history of chronographs with products of strong identity, unique style and uncompromising quality. By proving equal to the task, by kindling passion, by constantly improving its products and by offering models clearly belonging to their era but retaining their own distinct identity, TUDOR has earned a place apart in the field of sports chronographs, embodied in the development of four successive families of products.