Rolex Makes Time Stand Still at the Oscars
It doesn't just tell time...
As a proud sponsor of the 89th Academy Awards, Rolex unveiled a spectacular extended ad during the ceremony’s broadcast. Shining a light on the marriage between the watchmaker and movies, it begins with Peter Sellers in his iconic role as Inspector Jacques Clouseau, then the legendary Paul Newman (duh) in The Color of Money, which notably also stars a boyish Tom Cruise. We’re reminded of how ladies too love Rolex when Faye Dunaway makes her case in the movie Network. One of the most inadvertently poignant moments of the evening arose during a clip of the late Bill Paxton in Titanic — a scene Rolex’s team could never have predicted would mean so much when aired just one day after the actor’s passing.
All in all, it was a cinematic gold sundae topped with a Rolex cherry red seal.
Still, as an authorized Rolex dealer and fans of the brand, we at Razny Jewelers couldn’t help but to notice a few of our favorite movies didn’t make the cut. Apparently 60 seconds isn’t enough time to feature every single movie starring a Rolex watch? Go figure. To remedy any glaring omission (hello, James Bond) we rounded up our own list of favorites below.
Our All Time Favorite Movies – Omitted from Rolex’s Oscars Commerical
“Bond surveyed his weapons. They were only his hands and his feet, his Gillette razor and his wristwatch, a heavy Rolex Oyster Perpetual on an expanding metal bracelet. Used properly, these could be turned into most effective knuckle busters.” – On Her Majesty’s Secret Service, Ian Fleming.
It may come as a surprise to newer fans of the franchise but James Bond was never to be seen without his Rolex – and he wasn’t until the 90’s. (Is nothing sacred?!) Our favorite Bond will always be Sean Connery and his favorite timepiece was the Submariner. Seen here in all its glory is the Rolex ref. 6538.
CIA officer Tony Mendez (played by Ben Affleck) wears a Rolex Sea-Dweller Deep Sea. For some in the horological community, this detail proved to be a distraction as the events told seem to predate the model worn. This minor possible mistake aside, we love a stylish timepiece wherever it may be found.
Crazy Stupid Love
Steve Carrell is a loving father. Ryan Gosling is a ladies man. The result is a flick as “rom” as it is “com”. Of course, our favorite heartthrob is wearing Rolex throughout the film, both a vintage Rolex Bubbleback and gorgeous Rolex Submariner.
Which movies were you hoping made the cut?
Images: Goldfinger/United Artists, Argo/Warner Bros. Pictures, Crazy Stupid Love/Warner Bros. Pictures